05. How Might We

How Might We Heading

How Might We

L2 06 How Might We

Things to Remember

“How Might We” is a method to capture problems and frame them as opportunities that can be solved. Each statement should be captured on its own sticky note.

“How Might We” statements always start with the same three words, which creates a positive solution oriented framing.

  • How - acknowledges that we don’t know the answer yet but believe this problem can be solved
  • Might - acknowledges there can be more than one solution and that we shouldn’t stop at the first idea. “Might” also acknowledges that not every solution will work, but it’s still ok to discuss and explore ideas that might not pan out
  • We - acknowledges that the team is invested in solving this problem together

Things to Remember

  • Write one “How Might We” statement per sticky note
  • Each statement should be open ended
  • Statements should focus on open ended opportunities, rather than a specific solution. Try to avoid statements that are too narrow.

HMW Q

Each sticky note should have:
SOLUTION: 1 idea only

How Might We Gotchas

Watch out for these common gotchas when writing “how might we” statements

Watch out for these common gotchas when writing “how might we” statements

How Might We Problem Set

Select examples of good "How Might We" statements
SOLUTION:
  • How Might We reduce the amount of time it takes for a customer to receive their order?
  • How might we re-imagine the security screening experience at airports?

Write Your Own "How Might We" 1

QUESTION:

Practice writing a “How Might We” statement

Imagine you’re working at Netflix and notice that a sizeable number of subscribers are cancelling their service in favor of other streaming services like Hulu, Amazon Prime, Video, Disney+, and AppleTV+

ANSWER:

Thanks for your response. Good examples could include locating interesting content, additional subscription/pricing models, social watching experiences, and interactive content.

Write Your Own "How Might We" 2

QUESTION:

Practice writing a “How Might We” statement

Imagine your team has been hired to help a shoe company create a better digital experience for purchasing shoes

ANSWER:

Thanks for your response. Good examples could include finding the perfect fit, customizing shoe design, leverage AR/VR, and make returns easy

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